During this project, our purpose was to create a TV station ad that strengthens the relationship between the station and its audience by showcasing the station’s commitment to delivering high-quality, relevant, and entertaining content that connects with viewers on a personal level.
Breaf & idea
The key message of the ad was that ANT1 is dedicated to building a strong relationship with its audience by providing content that is engaging, informative, and entertaining. The station understands the needs and interests of its viewers and is committed to delivering programming that reflects their values and beliefs.
As ATWU, our purpose was writing a music theme for a TV station is a creative and exciting process that involves composing a piece of music that embodies the station’s brand, identity, and mission. The music theme should be memorable, catchy, and engaging to capture the attention of viewers and leave a lasting impression.
In order to start the process, it was important for us to research the TV station’s brand and identity to understand their target audience, programming, and overall vision. This helped in creating a theme that aligned with the station’s values and goals.
Then, we brainstormed ideas for the theme, including the melody, instrumentation, and rhythm. The music had to be appropriate for the tone and style of the station’s programming. We wanted to come up as a final result with a more upbeat and fun theme that would embrace the people watching the channel.
Once the ideas were solidified, we composed the music. We incorporated elements of the station’s logo and branding into the music.
After the music was composed, we tested it by playing it alongside the station’s programming to ensure that it fits well and enhances the viewing experience.
Writing a music theme for a TV station was a creative process, which required research, and collaboration with the station to create a memorable and engaging piece of music that would represents their brand, values, and would become their signature theme for a long period of time.