EVENTS / DIGITAL / CONTENT
ART OF
MOTION.
BECAME
THE PLAYGROUND.
Movement, culture and an iconic location came together at Mikrolimano for Red Bull Art of Motion.
Red Bull Art of Motion brought the energy of international parkour and freerunning to Mikrolimano, Piraeus, transforming the urban environment into part of the experience itself.
All The Way Up (ATWU) supported the project across event planning, digital communications, social media, video content and public relations, connecting the live experience with its wider audience.
The challenge was bigger than promoting an event. Communication needed to match the speed, energy and culture surrounding the experience while remaining connected to the identity of the location.
The result was an integrated communication approach around one of Piraeus' most recognisable locations, combining live experience, digital storytelling and content.
FROM LIVE MOMENT
TO FULL EXPERIENCE.
EVENT PLANNING
Strategic coordination around the live experience and its communication requirements.
DIGITAL COMMUNICATIONS
Digital communication designed to connect the event with audiences beyond the physical location.
SOCIAL MEDIA
Social-first communication built around energy, movement and real-time audience engagement.
VIDEO CONTENT
Content created to extend the momentum of the live event across digital channels.
PUBLIC RELATIONS
Communication support designed to amplify awareness around the project and its presence in Piraeus.
EXPERIENCE
One connected ecosystem where location, action, audience and communication worked together.
MEETS
THE CITY.