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ATWU / CREATIVE HUB
ATHENS / GREECE / SINCE 2018
WE BUILD WHAT BRANDS BECOME.
Independent Creative Agency

Strategy, film, digital, social, sound and experiences, connected by one creative direction. One team. One standard. No disconnected thinking.

All The Way Up creative and marketing agency team in Athens
All The Way Up / Athens
Who We Are

We are an independent creative and marketing agency built to connect strategy, culture and production.

ATWU works from Athens with a core team and a specialist network of directors, cinematographers, producers, photographers, designers, strategists, developers, sound engineers and creators.

The brief does not pass between disconnected companies before becoming work. Strategy, creative direction, content, production, sound, digital communication and execution are developed as part of one connected creative system.

From a short-form social asset to a national campaign, television commercial, music video or large-scale live experience, every project is approached with the same attention to detail and creative responsibility.

WE DON'T ADD CREATIVITY AT THE END. WE BUILD THE ENTIRE PROCESS AROUND IT.
What We Do
DIFFERENT DISCIPLINES. ONE CREATIVE FORCE.
01
Strategy

Brand, communication, campaign and digital strategies designed around real business objectives.

02
Digital Marketing

Performance, media, social, optimisation and digital ecosystems built for visibility and measurable growth.

03
Social & Content

Always-on communication, content systems and platform-first creative designed to earn attention.

04
Film & Video

Commercials, branded films, music videos, short-form content and cinematic production.

05
Brand & Design

Identity, positioning, campaign concepts and visual systems that make brands recognisable.

06
Influence & Culture

Creator partnerships, artist collaborations and cultural integrations designed for credibility.

07
Events & Experiences

Concepts, activations, festivals, concerts and experiential environments created from idea to operation.

08
Sound & Emerging Content

Original music, audio production, AI, CGI, 3D and new creative formats integrated into real brand communication.

Why ATWU
LESS HANDOVERS. MORE CREATIVE CONTROL.
Strategy Before Output

We define what the work needs to achieve before deciding what it should look, sound or feel like.

One Creative Direction

Every channel and deliverable is connected by one central idea rather than becoming a collection of unrelated assets.

Production Close to the Idea

Film, sound, digital content and live experiences are developed close to the people who created the strategy.

Culture Meets Performance

Strong ideas need cultural relevance, but they also need to move audiences, businesses and measurable outcomes.

The Team
BRAINS. CRAFT. CONTROLLED CHAOS.

A multidisciplinary team supported by trusted specialists, built to move quickly while maintaining creative and operational control.

Aris Loumakis, CEO and Managing Director of ATWU
Aris Loumakis
CEO / Managing Director
Eleni Malliou, Operations Manager at ATWU
Eleni Malliou
Operations Manager
Konstantinos Katsargyris, Project Manager at ATWU
Konstantinos Katsargyris
Project Manager
Xenia Evven, Social Media Specialist at ATWU
Xenia Evven
Social Media Specialist
Panos Kimpouropoulos, Photographer at ATWU
Panos Kimpouropoulos
Photographer
Dimitris Asimakidis, Photographer and Videographer at ATWU
Dimitris Asimakidis
Photographer / Videographer
Harry Lapsatis, Drone Expert at ATWU
Harry Lapsatis
Drone Expert
Triantafyllos Xanthopoulos, Photographer at ATWU
Triantafyllos Xanthopoulos
Photographer
Elias John, Photographer and Videographer at ATWU
Elias John
Photographer / Videographer
Michael Stabelos, Code Alchemist at ATWU
Michael Stabelos
Code Alchemist
Vasilis Tsironis, FPV Operator at ATWU
Vasilis Tsironis
FPV Operator
Inside ATWU
WHERE STRATEGY BECOMES SOMETHING PEOPLE CAN FEEL.
ATWU creative agency office and production studio in Athens
Inside the ATWU creative studio
How We Work
FROM THE FIRST QUESTION TO THE FINAL FRAME.
01
Discover

We study the brand, audience, market, challenge and commercial objective.

02
Define

We establish positioning, priorities, strategy and the central communication idea.

03
Create

We translate the strategy into concepts, stories, visual systems, scripts and campaign directions.

04
Produce

We bring the work to life through film, content, sound, design and real-world experiences.

05
Amplify

We distribute the work through media, platforms, creators and communication ecosystems.

06
Optimise

We study performance, audience behaviour and results, then improve what happens next.

Join ATWU
THINK YOU BELONG HERE?

We are always interested in people who think differently, move with purpose and care deeply about the work. Send us your CV, portfolio or showreel and tell us where you believe you can make a difference.

Send Your CV →
THE NEXT MOVE STARTS WITH A CONVERSATION.

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