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All The Way Up (ATWU) | Marketing & Creative Agency Greece

ATWU | Creative Hub™ · Apps & Digital Products

We buildthings people use.

Independent products born from real use cases, creative thinking and wearable technology.

ATWU Apps is a growing collection of digital products created by ATWU | Creative Hub™. The first releases are built for Garmin Connect IQ, each with a different reason to exist.

Beyond communication

Ideas should do morethan get attention.

These products are not technology demos. Each starts with a use case, a behaviour or a cultural idea, then removes everything that does not help the experience.

PRODUCT 01 / 2026
Built for Garmin Connect IQ · Personal Watercraft

WAKE

Every rideleaves one.

A free personal-watercraft ride tracker for the wrist. Speed, distance, airtime, jumps, conditions and a bearing back to where the ride began.

Ride TrackingMarineGarmin Connect IQ
PRODUCT 02 / 2026
Built for Garmin Connect IQ · Contextual Culture

ΔΑΣΚΑΛΟΣ
ΛΙ

Your wrist.His wisdom.

A culturally driven watch experience that turns real context into short Greek observations from the unmistakable persona of Δάσκαλος Λι. Built around a large library of lines and contextual conditions.

GreekContext AwareCulture
PRODUCT 03 / 2026
Built for Garmin Connect IQ · Watch Face

ΜΑΝΑ

Time.With character.

A Greek cultural watch face built around a bold illustrated character system and five expressive visual states. Less generic smartwatch skin, more personality on the wrist.

Watch FaceGreekCharacter

How we build

Useful first.Beautiful by default.

01

Start with a reason

A product begins with a problem, behaviour or cultural idea worth building around.

02

Design for context

The device, environment and moment of use shape the interface more than decoration ever should.

03

Remove everything else

Less noise, fewer decisions, clearer interaction. Technology should disappear into the experience.

ATWU | Creative Hub™Apps & Digital Products / 2026