WAKE
A free personal-watercraft ride tracker for the wrist. Speed, distance, airtime, jumps, conditions and a bearing back to where the ride began.
All The Way Up (ATWU) | Marketing & Creative Agency Greece
Independent products born from real use cases, creative thinking and wearable technology.
ATWU Apps is a growing collection of digital products created by ATWU | Creative Hub™. The first releases are built for Garmin Connect IQ, each with a different reason to exist.
Beyond communication
These products are not technology demos. Each starts with a use case, a behaviour or a cultural idea, then removes everything that does not help the experience.
A free personal-watercraft ride tracker for the wrist. Speed, distance, airtime, jumps, conditions and a bearing back to where the ride began.
A culturally driven watch experience that turns real context into short Greek observations from the unmistakable persona of Δάσκαλος Λι. Built around a large library of lines and contextual conditions.
A Greek cultural watch face built around a bold illustrated character system and five expressive visual states. Less generic smartwatch skin, more personality on the wrist.
How we build
A product begins with a problem, behaviour or cultural idea worth building around.
The device, environment and moment of use shape the interface more than decoration ever should.
Less noise, fewer decisions, clearer interaction. Technology should disappear into the experience.