Skip to main content

All The Way Up (ATWU) | Marketing & Creative Agency Greece

ATWU™ / TECH + DIGITAL PRODUCTS / 08 PRODUCT / UTILITY / EXPERIENCE

DON'T JUST
MAKE IT
DIGITAL.
MAKE IT USEFUL.

PRODUCT THINKING / APPS / PORTALS
AUTOMATION / DATA / CONNECTED EXPERIENCES

01 / POINT OF VIEW UTILITY BEFORE NOVELTY

TECH
SHOULD
DISAPPEAR.
THE VALUE SHOULDN'T.

The best digital products do not ask people to admire the technology. They make something easier, clearer, faster or more useful.

We approach technology as a creative and product discipline. Start with the real use case, define the behaviour, reduce friction, then build the interface, logic and connected system around it.

That can become a wearable app, client portal, website, data environment, automation layer or a completely new digital product.

02 / PRODUCT SYSTEM FROM PROBLEM TO PRODUCT

FIND.
DESIGN.
BUILD.
TEST.
EVOLVE.

A digital product is a living system. The first release is the beginning of the learning, not the end of the job.

01

FIND

Identify the problem, audience, environment and reason the product should exist.

02

DESIGN

Define interaction, hierarchy, flows, information architecture and the product language.

03

BUILD

Turn the experience into a working digital system with the right technology for the use case.

04

TEST

Check behaviour, usability, edge cases, devices and real-world conditions before release.

05

LAUNCH

Prepare the product, content, onboarding and communication for actual users.

06

EVOLVE

Use feedback, usage and new requirements to improve what the product becomes next.

03 / PRODUCTS WE OWN ATWU-BUILT SYSTEMS
01 / CLIENT PLATFORM

ATWU
PARTNERS™

A proprietary client environment connecting campaign data, reports, documents and project information in one place.

LIVE / UPDATED DATAREPORTINGCLIENT ACCESS
02 / WEARABLE PRODUCTS

ATWU
APPS

Independent digital products created for real use cases, including a growing collection built for Garmin Connect IQ.

GARMIN CONNECT IQPRODUCT DESIGNUTILITY
EXPLORE THE PRODUCT HUB
04 / WHAT WE BUILD PRODUCTS / SYSTEMS / INTERFACES

NOT EVERY
PROBLEM NEEDS
AN APP.
IT NEEDS THE RIGHT PRODUCT.

01WEARABLE APPSCONNECTED DEVICES / SENSORS / UTILITY
02CLIENT PORTALSDATA / REPORTS / DOCUMENTS / ACCESS
03WEBSITES + PLATFORMSUX / CONTENT / FUNCTIONAL SYSTEMS
04DASHBOARDSDATA / VISIBILITY / DECISION SUPPORT
05AUTOMATIONSWORKFLOWS / TRIGGERS / REDUCED FRICTION
06CONNECTED EXPERIENCESPHYSICAL + DIGITAL / EVENTS / INTERACTION
07INTERNAL TOOLSOPERATIONS / CLIENT SERVICE / PRODUCTIVITY
08PROTOTYPESIDEA / MVP / VALIDATION / ITERATION
05 / ATWU APPS BUILT FOR GARMIN CONNECT IQ

SMALL
SCREEN.
REAL
UTILITY.

Wearables force product thinking into its purest form. Less space. Less time. Fewer actions. No room for noise.

Our Garmin Connect IQ work explores utility, context and personality on the wrist, from personal-watercraft tracking to culturally driven watch experiences.

VIEW ALL ATWU APPS
06 / CAPABILITIES TECH + DIGITAL PRODUCTS

FROM
PRODUCT IDEA
TO
WORKING SYSTEM.

01PRODUCT STRATEGY
02UX + UI DESIGN
03INFORMATION ARCHITECTURE
04PROTOTYPING
05WEARABLE EXPERIENCES
06WEB PLATFORMS
07CLIENT PORTALS
08DASHBOARDS
09WORKFLOW AUTOMATION
10DATA INTEGRATION
11CONNECTED EXPERIENCES
12PRODUCT ITERATION
07 / DIGITAL PRODUCT DESIGN + DEVELOPMENT / ATHENS ATWU™

TECHNOLOGY
WITH A REASON.

ATWU is a digital product and creative technology studio in Athens, Greece, working across product strategy, UX and UI design, wearable apps, client portals, web platforms, dashboards, workflow automation, connected experiences and digital prototypes. Our product work includes ATWU Partners™ and independent apps built for Garmin Connect IQ.

08 / NEXTATWU™ / TECH + DIGITAL PRODUCTS

BUILD
WHAT
SHOULD
EXIST.

HAVE A USE CASE
WORTH SOLVING?

START A PRODUCT