A long-standing creative relationship enters a new chapter as SOK FM returns to the Athens FM landscape on 103.3. ATWU supported the move through strategic consulting, campaign development, creative execution and adaptations across social media and press.
SOK FM did not enter Athens as an unknown signal.
It arrived with history, audience recognition, a distinctive personality and a communication culture that had already moved far beyond traditional FM radio.
In 2026, the brand returned to the Athens FM landscape on 103.3, beginning a new phase through the collaboration between Kartelias Media Group and Giannis Kourtakis.
The challenge was not to introduce SOK FM from zero. It was to translate an already established media brand into a larger market, a new frequency and a bigger stage.
ATWU's relationship with SOK FM goes back years.
Before Athens. Before 103.3. Before this next chapter.
Previous creative work between the two brands has already been recognised with a Gold award.
So when SOK FM prepared to move onto a bigger stage, this was not a first introduction between two teams.
It was a continuation.
ATWU operated at both strategic and executional level, supporting the Athens launch with campaign thinking, communication guidance and creative development.
Our work extended to the creation, execution and adaptation of campaign visuals for social media, digital use and press communication.
The objective was not simply to produce individual assets. It was to maintain one connected campaign language across every relevant format.
Communication thinking, launch framing and strategic guidance around the new Athens chapter.
Campaign thinking and support across the rollout, messaging and communication of the new frequency.
Development, refinement and execution of campaign-ready visual material.
Creative adaptations and final deliverables for social media, digital environments and press.
The campaign needed to remain instantly recognisable while adapting to different dimensions, formats and communication environments.
Social media and press executions were approached as parts of one visual system rather than isolated pieces of content.
Launching a frequency is technical.
Launching a media brand into Athens is cultural.
The communication needed to carry the confidence of an established brand while creating enough energy around what came next.
Strategy, campaign thinking and execution worked as one connected system, from social feeds and digital formats to press communication.