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All The Way Up (ATWU) | Marketing & Creative Agency Greece

ATWU / CREATIVE HUB
ATHENS / GREECE / SINCE 2018

WE BUILD WHAT BRANDS BECOME.

Independent Creative + Marketing Agency

ATWU Creative Hub is an independent creative and marketing agency in Athens, Greece. Strategy, film, digital, social, sound and experiences are connected by one creative direction. One team. One standard. No disconnected thinking.

Who We Are

ATWU Creative Hub connects strategy, culture and production.

We work from Athens with an in-house multidisciplinary team and a specialist network of directors, cinematographers, producers, photographers, designers, strategists, developers, sound engineers and creators.

The brief does not pass between disconnected companies before becoming work. Strategy, creative direction, content, production, sound, digital communication and execution are developed as part of one connected creative system .

From a short-form social asset to a national campaign, television commercial, music video or large-scale live experience, every project is approached with the same attention to detail and creative responsibility.

WE DON'T ADD CREATIVITY AT THE END. WE BUILD THE ENTIRE PROCESS AROUND IT.

2018
Established
10
In-House Team
25+
Specialist Collaborators
33+
Brand Relationships
What We Do

DIFFERENT DISCIPLINES. ONE CREATIVE FORCE.

01

Strategy

Brand, communication, campaign and digital strategies designed around real business objectives.

02

Digital Marketing

Performance, media, social, optimisation and digital ecosystems built for visibility and measurable growth.

03

Social & Content

Always-on communication, content systems and platform-first creative designed to earn attention.

04

Film & Video

Commercials, branded films, music videos, short-form content and cinematic production.

05

Brand & Design

Identity, positioning, campaign concepts and visual systems that make brands recognisable.

06

Influence & Culture

Creator partnerships, artist collaborations and cultural integrations designed for credibility.

07

Events & Experiences

Concepts, activations, festivals, concerts and experiential environments created from idea to operation.

08

Sound & Emerging Content

Original music, audio production, AI, CGI, 3D and new creative formats integrated into real brand communication.

Why ATWU

LESS HANDOVERS. MORE CREATIVE CONTROL.

Strategy Before Output

We define what the work needs to achieve before deciding what it should look, sound or feel like.

One Creative Direction

Every channel and deliverable is connected by one central idea rather than becoming a collection of unrelated assets.

Production Close to the Idea

Film, sound, digital content and live experiences are developed close to the people who created the strategy.

Culture Meets Performance

Strong ideas need cultural relevance, but they also need to move audiences, businesses and measurable outcomes.

The Team

BRAINS. CRAFT. CONTROLLED CHAOS.

A multidisciplinary core built around creative leadership, operations, culture, projects and moving image, supported by a trusted specialist production network.

01 Aris Loumakis, Founder and Chief Creative Officer at ATWU Creative Hub

Aris Loumakis

Founder / Chief Creative Officer
02 Eleni Malliou, Head of Operations at ATWU Creative Hub

Eleni Malliou

Head of Operations
03 Xenia Evven, Social and Digital Culture Lead at ATWU Creative Hub

Xenia Evven

Social & Digital Culture Lead
04 Konstantinos Katsargyris, Integrated Projects Lead at ATWU Creative Hub

Konstantinos Katsargyris

Integrated Projects Lead
05 Nikolas Kontoudakis, Head of Moving Image and Director at ATWU Creative Hub

Nikolas Kontoudakis

Head of Moving Image / Director
Specialist Creative Network
BUILT TO EXPAND AROUND THE WORK.
Panos Kimpouropoulos, Commercial Photography specialist at ATWU Creative Hub

Panos Kimpouropoulos

Commercial Photography
Dimitris Asimakidis, Film and Photography specialist at ATWU Creative Hub

Dimitris Asimakidis

Film & Photography
Harry Lapsatis, Aerial Imaging Specialist at ATWU Creative Hub

Harry Lapsatis

Aerial Imaging Specialist
Triantafyllos Xanthopoulos, Editorial and Commercial Photography specialist at ATWU Creative Hub

Triantafyllos Xanthopoulos

Editorial & Commercial Photography
Elias John, Film and Photography specialist at ATWU Creative Hub

Elias John

Film & Photography
Michael Stabelos, Creative Technologist at ATWU Creative Hub

Michael Stabelos

Creative Technologist
Vasilis Tsironis, FPV Cinematography Specialist at ATWU Creative Hub

Vasilis Tsironis

FPV Cinematography Specialist
Inside ATWU

WHERE STRATEGY BECOMES SOMETHING PEOPLE CAN FEEL.

ATWU Creative Hub office and production studio in Athens, Greece
Inside ATWU Creative Hub in Athens, Greece
How We Work

FROM THE FIRST QUESTION TO THE FINAL FRAME.

01

Discover

We study the brand, audience, market, challenge and commercial objective.

02

Define

We establish positioning, priorities, strategy and the central communication idea.

03

Create

We translate the strategy into concepts, stories, visual systems, scripts and campaign directions.

04

Produce

We bring the work to life through film, content, sound, design and real-world experiences.

05

Amplify

We distribute the work through media, platforms, creators and communication ecosystems.

06

Optimise

We study performance, audience behaviour and results, then improve what happens next.

Join ATWU

THINK YOU BELONG HERE?

We are always interested in people who think differently, move with purpose and care deeply about the work. Send us your CV, portfolio or showreel and tell us where you believe you can make a difference.

Send Your CV

THE NEXT MOVE STARTS WITH A CONVERSATION.

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