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Music Festival x VSM

ATWU / CASE STUDY
LIVE EVENTS & EXPERIENCES
MUSIC
FESTIVAL
× VSM.
PROJECT Music Festival × VSM
LOCATION VILLAGE shopping & more
DATE 07.04.2023
PRODUCTION All The Way Up / ATWU
THE EXPERIENCE

One stage. Some of the hottest names in Greek pop. One packed night at VILLAGE shopping & more.

On 7 April 2023, VILLAGE shopping & more transformed into a live music destination for Music Festival × VSM, produced by All The Way Up / ATWU.

The line-up brought together Anastasia, REC and Daphne Lawrence, creating a high-energy live experience at the heart of the shopping and entertainment destination.

The programme also featured RIPEN and Prodromos, while DJ Robo took over the decks and connected every part of the night through music.

Music, audience and place became one experience, turning VILLAGE shopping & more into more than a venue: it became the stage.

LIVE EXPERIENCE

BUILT TO
MOVE A CROWD.

01

LIVE MUSIC

Anastasia, REC, Daphne Lawrence, RIPEN and Prodromos brought multiple contemporary sounds onto one stage.

02

ENTERTAINMENT

DJ Robo connected the live performances and kept the experience moving throughout the event.

03

EXPERIENCE

A retail and entertainment destination transformed into a live music environment built around audience energy.

PROJECT CREDITS
Production
All The Way Up / ATWU
Venue
VILLAGE shopping & more
Communication Sponsor
Lampsi 92.3
Format
Live Music / Event Production / Experiential
THE VENUE
BECAME
THE STAGE.
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