CREATIVE / MUSIC / COMMERCIAL FILM
ATWU collaborated with ANT1 for its 30 Years Celebration, contributing to the creative development and production of the anniversary film. The story was designed to be seen, heard and remembered.
An anniversary of this scale needed one connected creative language across story, image and sound.
ATWU worked with ANT1 to develop creative elements for the channel's 30 Years Celebration anniversary film. The collaboration included the development of the creative concept, script and storyboard.
ATWU also created the original song and soundtrack used in the anniversary commercial, giving the film its emotional rhythm and musical identity.
The agency remained present during the production process, providing creative and production oversight from the development stage through to the completed film.
Developing the central creative direction for the anniversary communication.
Structuring the narrative and visual progression of the anniversary commercial.
Creating the original song and soundtrack used throughout the film.
Connecting the music with the images, pacing and emotional direction of the story.
Protecting the approved creative direction throughout the production process.
Supporting the project from initial development through to the completed anniversary film.