MUSIC / SONIC BRANDING / TELEVISION
EIMASTE
ENA.
HAS A SOUND,
PEOPLE REMEMBER IT.
Create a music theme capable of turning a television message into something audiences could feel, recognise and remember.
The purpose behind Eimaste Ena was to strengthen the relationship between ANT1 and its audience through a communication idea centred around connection, familiarity and shared experience.
The music needed to support that message without simply accompanying it. It had to become part of the station's identity and reinforce the emotional relationship between ANT1 and the people watching.
For ATWU, the starting point was understanding the channel's brand, programming, audience and communication tone before making any musical decision.
The objective was a theme that felt positive, memorable and human, while remaining flexible enough to work naturally alongside television content and the wider Eimaste Ena communication.
FROM BRAND
TO SOUND.
LISTEN
We studied ANT1's identity, programming, audience and communication language to understand what the brand should feel like in sound.
DEFINE
The musical direction was built around connection, optimism, accessibility and a sense of shared identity.
COMPOSE
Melody, rhythm and instrumentation were developed together to create a distinctive and memorable television theme.
CONNECT
Musical ideas were aligned with the station's visual identity and the emotional message behind Eimaste Ena.
TEST
The composition was evaluated alongside television programming to ensure that music and picture worked naturally as one experience.
IDENTIFY
The final theme was designed to function as more than background music: a recognisable sonic expression of the ANT1 brand.
HAVE A LOGO.
OTHERS HAVE A SOUND.