FESTIVAL MANAGEMENT / MARKETING / OPERATIONS
ATWU played a key role in the management of Greece's leading colour and music festival, working across planning, marketing, logistics, operations and audience experience. Colour was the identity. Precision made the experience possible.
A festival of this scale is not managed as a single event. It is managed as a living system.
ATWU contributed across the core areas required to deliver a large-scale music festival, coordinating planning, operations, marketing, logistics and the overall attendee experience.
The work required close coordination between performers, production teams, vendors, sponsors, security, medical personnel, media partners and local authorities.
Every part of the festival needed to operate as part of one connected experience, from the first campaign and ticket purchase to the final performance and the safe departure of thousands of attendees.
Coordinating the event plan, programme, schedules, production requirements, stakeholders and operational priorities.
Overseeing venue operations, safety coordination, production infrastructure, equipment and on-site execution.
Supporting campaign strategy, creative communication, social media activity, media coordination and festival awareness.
Coordinating transportation, accommodation, catering, staff requirements, artists and necessary operational permits.
Maintaining communication between production, performers, sponsors, suppliers, media partners and authorities.
Supporting ticketing, visitor information, customer service and the response to issues during the event.
During this period, Aris Loumakis served as Chief Operating Officer of Colourday Festival, holding direct responsibility across the organisation and operational coordination of the festival.
The position combined executive decision-making, creative problem-solving and the ability to coordinate multiple teams under demanding live-event conditions.
The role concluded when he stepped down in order to focus on the development of other creative, entertainment and agency projects.
During this leadership period, Colourday Festival was filmed and transformed into a television movie for the first time, extending the experience beyond OAKA and bringing the festival to a national audience through SKAI television.