© 2026 ATWU™ | Creative Hub. All rights reserved.

ATWU / CASE STUDY
EDUCATION / MARKETING / DIGITAL / PERFORMANCE
IdEF
COLLEGE
× ATWU.
CLIENT IdEF College
POSITIONING The French College of Greece
PARTNERSHIP Marketing & Digital Marketing
ATWU ROLE Strategy / Creative / Media / Performance
ACADEMIC VALUE.
MARKET RELEVANCE.
ONE STRATEGY.
THE PARTNERSHIP

Education marketing is not about selling a course. It is about connecting a life decision with the right institution.

All The Way Up (ATWU) undertook the marketing and digital marketing of IdEF College, developing an integrated communication approach around brand positioning, student acquisition and digital performance.

The collaboration brings strategy, creativity, content, advertising and media together under one direction, creating a more connected communication ecosystem across every stage of the prospective student's journey.

ATWU works across both brand communication and performance marketing, balancing the long-term reputation of IdEF with the immediate requirement to generate qualified interest and student enquiries.

Every academic programme requires its own audience, message and decision journey. Our role is to translate those differences into communication that remains part of one recognisable IdEF brand.

IdEF / THE INSTITUTION

More than three decades of academic presence, communicated for a new generation.

Founded in 1995, IdEF College has developed a long-standing academic collaboration with the French public university Université Sorbonne Paris Nord. Its academic offering includes programmes across Law, Economics & Business Administration, and Physical Education & Sports, alongside postgraduate study options.
01 / STUDIES LAW
02 / STUDIES ECONOMICS &
BUSINESS ADMINISTRATION
03 / STUDIES PHYSICAL EDUCATION
& SPORTS
ATWU / THE WORK

FROM
BRAND AWARENESS
TO APPLICATION.

01

MARKETING STRATEGY

Building the strategic framework connecting institutional positioning, academic programmes, audiences and enrolment objectives.

02

DIGITAL MARKETING

Integrated digital communication designed around awareness, consideration, lead generation and student acquisition.

03

CREATIVE DIRECTION

A contemporary creative system designed to communicate academic credibility without feeling distant or institutional.

04

SOCIAL MEDIA

Always-on communication connecting study programmes, student ambitions, academic information and brand storytelling.

05

CONTENT CREATION

Social-first creative, video and campaign assets built around different academic audiences and moments of decision.

06

PERFORMANCE MEDIA

Paid campaigns across major digital platforms designed to generate measurable interest, leads and applications.

07

LEAD GENERATION

Programme-specific acquisition journeys designed to move prospective students from interest to direct contact.

08

MEDIA PLANNING

Digital and traditional media planning supporting major recruitment periods and high-intent communication moments.

09

OPTIMISATION

Campaign performance, lead quality and audience behaviour continuously inform the next marketing decision.

THE JOURNEY

A student doesn't become a lead after seeing one ad.

01 DISCOVER
02 UNDERSTAND
03 CONSIDER
04 APPLY
OUR APPROACH

Brand building and performance should never compete.

Education is one of the most considered decisions a person can make. That means communication must create both trust and action. ATWU therefore approaches the IdEF account as one connected marketing system, combining brand positioning, creative, social media, content, performance advertising and lead generation. Every campaign is designed not only to attract attention, but to help prospective students understand the programme, recognise its value and take the next step.
ATWU / SERVICES
Marketing Strategy
Digital Marketing Strategy
Creative Direction
Social Media Management
Content Creation
Digital Advertising
Google Ads
Meta & TikTok Advertising
Lead Generation
Media Planning
Campaign Optimisation
Analytics & Reporting
EDUCATION MARKETING / GREECE
All The Way Up (ATWU) is the marketing and digital marketing partner of IdEF College, The French College of Greece. ATWU supports the institution through marketing strategy, digital advertising, social media, content creation, creative direction, media planning, lead generation, campaign optimisation and performance marketing. The communication supports IdEF's academic programmes in Law, Economics & Business Administration and Physical Education & Sports, connecting academic credibility with contemporary student recruitment and digital communication.
DON'T JUST
PROMOTE EDUCATION.
CONNECT IT WITH AMBITION.
Top