PUBLIC SECTOR / BRANDING / COMMUNICATION
PIRAEUS
× ATWU.
MORE THAN A PLACE.
IT'S AN IDENTITY.
Communication for a public organisation must do more than inform. It must represent the people it serves.
All The Way Up (ATWU) collaborated with the Οργανισμό Πολιτισμού, Αθλητισμού και Νεολαίας Δήμου Πειραιά (ΟΠΑΝ), providing creative, branding, advertising, design and marketing services.
The objective was to develop communication capable of expressing the organisation's role, values and vision while creating a stronger and more contemporary presence for the citizens of Piraeus.
Our creative team worked closely with the organisation to develop strategic and creative approaches across campaigns and communication materials.
The work connected culture, sport and youth under a clearer communication framework designed to strengthen recognition and institutional presence.
PUBLIC PURPOSE.
CLEAR IDENTITY.
BRAND STRATEGY
Strategic thinking around the organisation's identity, role and relationship with its audiences.
CORPORATE IDENTITY
Development of a proposal for a renewed corporate identity designed to feel contemporary, robust and institutional.
ADVERTISING
Campaign communication designed around programmes, initiatives, events and public-facing activities.
CREATIVE DESIGN
Visual communication systems and creative assets supporting a consistent institutional presence.
MARKETING
Strategic communication designed to increase awareness, relevance and engagement around the organisation's work.
CREATIVE DIRECTION
One creative direction connecting institutional identity with culture, sport, youth and public communication.
Modernising the identity without losing the weight of the institution behind it.
PUBLIC VALUE.
STRONGER IDENTITY.