© 2026 ATWU™ | Creative Hub. All rights reserved.

ATWU / CASE STUDY
RETAIL / CHRISTMAS / EXPERIENCE
TOP PARKS
TOP
CHRISTMAS
JOY.
CLIENT Trade Estates REIC / Top Parks
LOCATIONS Athens / Patras / Ioannina
VISITORS 10,000+
ATWU ROLE Design / Creation / Production / Operation
THREE CITIES.
THREE PARKS.
ONE CHRISTMAS EXPERIENCE.
THE PROJECT

One Christmas concept. Designed to live simultaneously across three different cities.

ATWU | Creative Hub undertook the complete design, creation, production and operation of Top Christmas Joy across Top Parks in Athens, Patras and Ioannina.

Guided by the vision of Trade Estates REIC, the objective was to transform the parks into festive destinations capable of creating an experience beyond conventional Christmas decoration.

The project connected physical installations, photography moments, social media, QR interactions and contests into one integrated visitor journey.

More than 10,000 visitors engaged with the experience, creating thousands of physical and digital touchpoints throughout the Christmas period.

3
TOP PARKS
ATHENS / PATRAS / IOANNINA
10K+
VISITORS
ACROSS THE EXPERIENCE
360°
DESIGN / CREATION
PRODUCTION / OPERATION
DESIGN / CONCEPT MOCK-UP
BEFORE WE BUILT IT,
WE COULD ALREADY SEE IT.
Before physical production began, ATWU developed a visual mock-up of the Top Christmas Joy concept, translating the creative idea into a clear representation of the installations, spatial identity and visitor experience. The visualisation became part of the bridge between concept development and real-world execution.
TOP CHRISTMAS JOY / DESIGN MOCK-UP ATWU / CREATIVE DEVELOPMENT
THE DESIGN

BUILT TO BE
SEEN.
BUILT TO BE
SHARED.

01

FROSTED GLOW DISPLAYS

Large-scale Christmas installations designed to create visual landmarks and immediately recognisable festive moments inside each park.

02

THE AVALANCHE

A striking central thematic installation created to give the experience scale, personality and a strong visual identity.

03

THE POLAROID FRAME

A social-first photo opportunity inviting visitors to capture their Christmas moment and extend the physical experience into social media.

04

CHRISTMAS CUBES

Branded physical installations became interactive touchpoints through QR codes and digital mechanics.

05

QR ACTIVATION

Visitors moved seamlessly from the physical environment into contests, digital participation and branded engagement.

06

PRIZES & VOUCHERS

Rewards from brands operating inside the parks connected visitor entertainment directly with commercial participation.

MULTI-LOCATION EXPERIENCE

ONE IDEA.
THREE LOCAL
EXPERIENCES.

01 / ATTICA
ATHENS.
TOP PARKS
02 / WESTERN GREECE
PATRAS.
TOP PARKS
03 / EPIRUS
IOANNINA.
TOP PARKS
THE OPERATION
Designing the experience was only half the job. The other half was making it work.
ATWU was responsible not only for the creative development and production of Top Christmas Joy, but also for operational delivery across all three locations. Our teams coordinated technical requirements, visitor interaction, contest participation and local implementation while maintaining one consistent experience across Athens, Patras and Ioannina. Local partners were incorporated where needed, allowing each activation to respond to the characteristics of its individual park without losing the identity of the wider campaign.
ATWU / THE WORK

FROM CONCEPT
TO CROWD.
END TO END.

01

CONCEPT DEVELOPMENT

Creating the central Christmas identity and visitor experience for all three locations.

02

CREATIVE DIRECTION

Defining one coherent visual and experiential language across physical and digital touchpoints.

03

3D VISUALISATION

Developing the concept mock-up before construction to visualise scale, installations and visitor experience.

04

SET DESIGN

Developing custom physical structures built specifically around visitor interaction and photography.

05

PRODUCTION

Managing construction, installation and implementation of the campaign environment.

06

DIGITAL ACTIVATION

Connecting physical interaction with QR mechanics, competitions and digital engagement.

07

EVENT OPERATION

Coordinating visitor-facing delivery and technical operation throughout the activation.

08

SOCIAL ENGAGEMENT

Designing moments that encouraged participation, photography and organic social sharing.

09

LOCAL COORDINATION

Adapting execution to the operational requirements of three different cities and destinations.

10

DESTINATION MARKETING

Giving families a new seasonal reason to visit Top Parks during the Christmas period.

THE RESULT / 10,000+ VISITORS
PEOPLE CAME
FOR CHRISTMAS.
THE PARKS BECAME THE EXPERIENCE.
ATWU / SERVICES
Concept Development
Creative Direction
3D Visualisation & Mock-up
Experiential Design
Set & Installation Design
Event Production
Production Management
Event Operation
Digital Activation
QR Campaign Mechanics
Contest Management
Social Engagement
Multi-location Coordination
Destination Marketing
CHRISTMAS EVENT PRODUCTION / GREECE
Top Christmas Joy was designed, created, visualised, produced and operated by All The Way Up (ATWU) for Top Parks and Trade Estates REIC across three commercial parks in Athens, Patras and Ioannina. The multi-location Christmas experience combined thematic installations, custom displays, 3D concept visualisation, QR-based activations, competitions, social media engagement and visitor interaction. More than 10,000 visitors experienced the activation across the three parks, demonstrating ATWU's capability in multi-location experiential marketing, retail event production, creative visualisation, event operation and destination marketing in Greece.
FIRST
WE IMAGINED IT.
THEN WE BUILT IT.
THEN 10,000+ PEOPLE LIVED IT.
Top