Trade Estates REIC

ATWU / CASE STUDY
REAL ESTATE / DIGITAL / CORPORATE COMMUNICATION

TRADE
ESTATES
× ATWU.

CLIENT Trade Estates REIC

SECTOR Real Estate Investment

MARKETS Greece / Cyprus / Bulgaria

ATWU ROLE Digital Image / Communication

REAL ESTATE
BUILDS VALUE.
COMMUNICATION MAKES IT VISIBLE.

THE PARTNERSHIP

A strong corporate portfolio deserves an equally strong digital presence.

Trade Estates REIC entrusted All The Way Up (ATWU) with supporting its digital image and communication, creating a closer connection between corporate strategy and the way the company is presented across digital environments.

The objective was not simply to increase activity online. It was to create communication capable of reflecting the scale, quality and strategic direction of the organisation.

ATWU approached the collaboration through a combination of creative direction, digital communication and brand consistency, building around the institutional character of Trade Estates.

The partnership is designed to strengthen visibility while maintaining the clarity and credibility required from a major real estate investment company.

TRADE ESTATES

Specialised real estate investment across the infrastructure of modern retail.

Trade Estates REIC is a member of the FOURLIS Group and one of the largest real estate investment companies in Greece. Its strategy focuses on the development and operation of new-generation retail parks and logistics centres, supporting the evolution of omnichannel retail across Southeast Europe.

01 / MARKET GREECE

02 / MARKET CYPRUS

03 / MARKET BULGARIA

ATWU / APPROACH

CORPORATE
DOESN'T HAVE TO
FEEL CORPORATE.

DIGITAL STRATEGY

Communication structured around the company's positioning, audiences, portfolio and long-term corporate objectives.

CREATIVE DIRECTION

A visual and communication direction designed to connect institutional credibility with a contemporary digital presence.

BRAND COMMUNICATION

Clear communication supporting the reputation, vision and investment profile of Trade Estates.

SOCIAL MEDIA

Digital communication adapted to social environments without compromising the company's corporate identity.

CONTENT

Content designed to communicate developments, properties, destinations and the wider story behind the company's portfolio.

CONSISTENCY

One communication system designed to keep corporate, digital and creative expression aligned over time.

THE CHALLENGE

Make scale understandable. Make investment communication human.

Real estate investment communication often needs to speak to very different audiences at the same time. Corporate stakeholders, tenants, partners, consumers and the wider market all engage with the company from a different perspective. ATWU's role is to help translate the scale and strategy of Trade Estates into communication that remains clear, contemporary and recognisable without losing its institutional credibility.

ATWU / SERVICES

Digital Strategy

Creative Direction

Corporate Communication

Social Media Strategy

Content Strategy

Digital Content

Brand Communication

Creative Supervision

REAL ESTATE MARKETING / GREECE

All The Way Up (ATWU) works across digital strategy, corporate communication, social media, content and creative direction for companies and brands in Greece. For Trade Estates REIC, one of Greece's largest real estate investment companies specialising in retail parks and new-generation logistics centres, ATWU supports the company's digital image and communication across a growing regional real estate portfolio.

BUILD THE ASSETS.
BUILD THE VALUE.
BUILD THE PRESENCE.

CORPORATE DOESN'T HAVE TO FEEL CORPORATE.