© 2026 ATWU™ | Creative Hub. All rights reserved.

ATWU / CASE STUDY
CHRISTMAS / THEMATIC EXPERIENCE
YEAR TWO / 2024
VILLAGE
MAGIC PARK
YEAR TWO.
PROJECT VILLAGE Magic Park
YEAR 2024 / Second Consecutive Edition
COLLABORATION Μύλος των Ξωτικών / e-Trikala
ATWU ROLE Design / Creation / Production
WE DIDN'T
REPEAT
THE MAGIC.
WE REIMAGINED IT.
YEAR TWO

After the success of its first edition, VILLAGE Magic Park returned for a second consecutive year with an entirely new thematic universe.

For the second year in a row, ATWU | Creative Hub undertook the design, creation and production of VILLAGE Magic Park at VILLAGE shopping & more in Rentis.

The new edition continued the collaboration with Μύλος των Ξωτικών and e-Trikala, while moving the creative concept into a completely different visual and narrative direction.

Inspired by the timeless world of The Little Prince, the experience was designed as a journey through imagination, discovery and Christmas storytelling.

The objective was not to reproduce the previous year's experience. It was to prove that VILLAGE Magic Park could become a recurring Christmas property capable of reinventing itself every season.

SECOND CONSECUTIVE YEAR
YEAR TWO.
SAME MAGIC.
A WHOLE NEW WORLD.
OFFICIAL TRAILER
WATCH THE
STORY
COME ALIVE.

The official VILLAGE Magic Park 2024 trailer captures the atmosphere, scale and visual universe of the second edition, where Christmas storytelling became a physical experience throughout the destination.

VILLAGE MAGIC PARK / 2024 9:16 / OFFICIAL TRAILER
THE CREATIVE CONCEPT
Christmas through the eyes of imagination.
The 2024 edition drew creative inspiration from The Little Prince, building an environment where Christmas storytelling could unfold physically throughout the destination. Instead of conventional festive decoration, the park became a thematic world populated by planets, storytelling installations and sculptural elements designed to invite visitors into the narrative.
THE THEMATIC WORLD

STORYTELLING
YOU COULD
WALK THROUGH.

01

THE TELESCOPE

A central visual landmark built around the idea of discovery and looking beyond the familiar.

02

THE PLANETS

Thematic planets transformed parts of the story into physical installations that visitors could encounter throughout the experience.

03

INTERACTIVE ELEMENTS

Installations were designed not simply to be viewed, but to create moments of interaction and discovery.

04

SCENOGRAPHY

Sets and constructions created a unified visual world where architecture, decoration and storytelling worked together.

05

CHRISTMAS ATMOSPHERE

Festive details were integrated into the narrative rather than added as conventional seasonal decoration.

06

VISITOR EXPERIENCE

Every element was designed around the emotional journey of families, children and visitors moving through the park.

DESIGN & PRODUCTION
From narrative to construction. From sketch to experience.
ATWU coordinated the creative and production process with a specialised team focused on combining aesthetics, functionality and storytelling. The project required much more than festive styling. Each installation had to work within a live commercial destination, support visitor flow and maintain a coherent visual identity while still feeling theatrical and immersive. This balance between creative ambition and practical execution became one of the defining characteristics of the second VILLAGE Magic Park edition.
ATWU / THE WORK

BUILDING
A RECURRING
CHRISTMAS PROPERTY.

01

CREATIVE CONCEPT

Developing a completely new creative direction for the second annual edition.

02

THEMATIC DESIGN

Translating narrative references into spatial, visual and experiential elements.

03

SCENOGRAPHY

Developing sets and environmental elements that could function as one coherent story.

04

PRODUCTION

Coordinating the construction and implementation of the physical thematic environment.

05

EXPERIENTIAL DESIGN

Designing the visitor journey around discovery, interaction and emotional connection.

06

STRATEGIC COLLABORATION

Continuing the creative relationship between VILLAGE shopping & more, Μύλος των Ξωτικών and e-Trikala.

ATWU / SERVICES
Creative Concept Development
Creative Direction
Thematic Design
Scenography
Experiential Design
Production Management
Set & Installation Production
Strategic Partnerships
Christmas Event Production
Destination Experience
CHRISTMAS THEME PARK DESIGN / ATHENS
In 2024, All The Way Up (ATWU) designed, created and produced VILLAGE Magic Park for the second consecutive year at VILLAGE shopping & more in Rentis, Athens. Continuing the collaboration with Μύλος των Ξωτικών and e-Trikala, the second edition introduced a completely new thematic concept inspired by the world of The Little Prince. The project combined creative concept development, thematic design, scenography, interactive installations, production and experiential design to create one of Attica's major Christmas-themed destination experiences.
FIRST WE
BROUGHT
THE MAGIC.
THEN WE BUILT A NEW UNIVERSE.
Top