CHRISTMAS / EXPERIENTIAL / ENTERTAINMENT
MAGIC
PARK.
DECORATE CHRISTMAS.
WE BUILT A WORLD.
Turn an everyday shopping destination into a place people would remember as part of their Christmas.
Village Magic Park was created by ATWU for the winter holiday season at VILLAGE shopping & more, combining technology, music, live entertainment and immersive experiences throughout the destination.
The experience was built around two visual anchors: an immersive projection mapping light show and the unmistakable presence of an iconic London double-decker bus.
Projection technology transformed the architecture of the shopping destination into a moving canvas of colour, imagery and music, creating an environment that changed dramatically after dark.
Artificial snowfall added another layer to the experience, surrounding visitors with the atmosphere of a winter scene and turning the public space into a temporary Christmas world.
FROM SHOPPING CENTRE
TO CHRISTMAS DESTINATION.
LIGHT MAPPING
Projection mapping transformed central architectural surfaces into dynamic visual environments synchronised with music.
SNOW EXPERIENCE
Snow machines introduced a playful winter atmosphere, creating an unexpected sensory moment for visitors.
LONDON BUS
An iconic red double-decker bus became the physical centre of the entertainment experience.
LIVE DJ SETS
A dedicated DJ console transformed the upper level of the bus into a live music stage with guest DJs throughout the event.
LIVE RADIO
A radio studio operated from inside the bus, bringing live broadcasting directly into the visitor experience.
GUEST ARTISTS
Artists, singers and bands joined live radio sessions and interviews, connecting entertainment with the physical audience.
CHRISTMAS.
CREATE THE FEELING.